Unpacking the Pokémon Go phenomenon
26 September 2016
There have been some strange scenes in recent weeks. Cars parked in odd places. Millennials wandering the roadsides. Pairs of iGens dashing down side streets, in pursuit of the wind. While it looks and feels like something out of The Walking Dead, it’s actually something different, the first big splash in augmented reality (AR)—Pokémon Go.