The Managing Director of Alert Communications Ltd., Ms. Claudine Cassar, was invited to speak at the MCA E-Commerce Forum held at the Westin on Friday 30th June.
The topic of Ms Cassar’s presentation was the creation of a Public-Private Partnership between Alert Communications and The Government of Malta and how this will create new opportunities for local businesses when it comes to online shopping through the launch of a new online shopping complex, an eMall. : Trolleymania.com.
The Government’s vision is to have a web based virtual environment where many sellers showcase and sell their products or services to many consumers anywhere at any time. Moreover, the initiative is expected to motivate the consumer into seeking and experiencing the advantages brought about by E-Commerce.
TrolleyMania.com provides a full-fledged store that can be used by any type of business. As Ms. Cassar explained, TrolleyMania.com will overcome the current barriers that merchants face when wishing to set up their online store.
Local merchants are aware of the ever increasing online community of shoppers, but are usually put off by the costs involved in setting up an online store. Trolleymania.com tackles every barrier to entry with a view to making it very easy for local retailers to set up shop online. The setup process is easy and fast. Everything can be done online and there are no delays involved. Pricing is also very accessible. The setup cost of the shop is only Eur250 Vat, while the yearly fee is Eur 232 Vat. This also includes hosting. Retailers can make use of the existing templates or even buy new customised templates for their shop so as to keep it in line with their own site. What’s more, each shop will be connected to the Alert Payment Gateway, a PCI-certified gateway that offers a transparent and secure way of accepting online payments.
Consumers will be able to browse for products according to category or by shop. Anything which suits their fancy can be added to the shopping cart. Users can then checkout and pay for their items. The items will be delivered or picked up by the consumers as specified for each and every product.
Merchants will be able to start setting up eShops on Trolleymania.com as from August 2010. The site will then be launched to the public in October 2010. More information can be obtained from www.trolleymania.com, info@trolleymania.com or by phoning 2060 1234.


Above photos: Ms. Claudine Cassar at the MCA Forum presenting TrolleyMania.com